Hold the Standard

Hold the Standard is a discipline engine disguised as a fitness app. Three standards — food, water, movement — held daily, grown over time. Sarge is your coach. Direct. Honest. Demanding. Deeply in your corner. He won't let you off easy, but he'll never shame you either. HOW IT WORKS: • Set your standard — personalized calorie, protein, and water targets calculated from your body and goals • Log meals fast — snap a photo or describe what you ate, and AI does the macro math • Track water with one tap — 8, 16, or 24 oz quick-add buttons • Movement counts — workouts from Apple Health sync automatically • Win the day — hit all four pillars and your streak grows WHAT MAKES IT DIFFERENT: • Sarge — a loving drill sergeant who pushes you and believes in you • AI-powered food logging — take a photo or type "grilled chicken and rice" and get instant macro estimates • Portion adjustment — slide to fine-tune AI estimates in seconds • Smart coaching — Sarge tells you exactly what to eat next based on your remaining gaps • Streak calendar — see your month at a glance, green days and patterns • No shame, no guilt — slip up and Sarge resets with a plan, not a punishment Built for women who have fought their weight, fallen off the wagon, and need someone in their corner who will both push them and believe in them. Three standards. Held daily. Grown over time. Subscription: Hold the Standard Premium is an auto-renewable subscription ($7.99/month or $59.99/year). Payment is charged to your Apple ID at confirmation of purchase. The subscription renews automatically unless cancelled at least 24 hours before the end of the current period. Manage or cancel anytime in your Apple ID account settings. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://onceuponafixerupper-ux.github.io/the-standard-privacy/