Mellow: Reactive Dog Trainer

Mellow is a guided behavior-modification program for reactive, anxious, and fearful dogs — not another bag of obedience tricks. If your dog lunges or barks on walks, freezes at the vet, or can't be left alone, Mellow gives you a structured plan to run between behaviorist sessions, when the waitlist is months long and a single session costs $100–200. Most dog apps teach "sit" and "shake." Mellow does one thing: it helps you lower your dog's reactivity, one logged moment at a time. THE DAILY LOOP — TWO TAPS, THEN CALM • Log an incident in two taps: tap the trigger (other dogs, bikes, strangers…), tap the intensity. That's it. • Run today's session — a short, guided protocol like "Settle on a mat," with clear steps, a step timer and a clicker. • Watch your dog's trigger map move as the logged data turns into a plan that adapts to THIS dog. YOUR WEDGE: THE ADAPTIVE TRIGGER MAP Every reaction you log feeds a living map of your dog's triggers, distances, and thresholds. Over weeks you see — honestly — whether the dog is handling things at a closer distance, recovering faster, reacting less. It's the picture a good behaviorist draws on a whiteboard, kept up to date automatically. BUILT FOR REACTIVE-DOG OWNERS, NOT HOBBYISTS • Threshold-distance tracking grounded in desensitization & counter-conditioning (BAT / LAT-style work) • An honest weekly streak — sessions in the last 7 days, never inflated, never engagement bait • Gentle reminders only to save a streak or a scheduled session — nothing that adds noise to an anxious household • A bite-risk safety notice that points you to a certified professional when a reaction warrants it FREE FOREVER FOR THE THINGS THAT MATTER • Unlimited incident & session logging • Your dog's profile and trigger list • The "Settle on a mat" starter protocol • The last 7 days of history and your weekly streak You never lose your dog's record behind a paywall. MELLOW PRO Unlock the full wedge: • The adaptive trigger map & threshold insight graph • The full protocol library (reactivity, fear, separation) • Unlimited history • Multi-dog and multi-device sync • A vet / trainer share report (PDF) to bring to your next appointment PRICING Mellow Pro is $9.99/month or $59.99/year (about 50% off, and the way most owners subscribe). Start with a 7-day free trial on the annual plan. Subscriptions renew automatically unless canceled at least 24 hours before the end of the period; manage or cancel anytime in your Apple ID settings. A NOTE ON CARE Mellow tracks behavior and helps you stay consistent — it is not medical or professional training advice. For bites, escalating aggression, or a dog in distress, please loop in your vet or a certified behaviorist. Calm is a plan, not a personality. Let's build it.