Pinhook AR

Use this augmented-reality (AR) app to explore Pinhook's stable of celebrated bourbon and rye whiskey, and the stories of the up-and-coming thoroughbred racehorses connected to each release. Start by holding the app to the front label of the Pinhook bottle. Based on image recognition, the app identifies the type of whiskey, the season it was released, and the horse it's connected to. And, in turn, it provides information about that expression of Pinhook (e.g. mashbill and tasting notes) and the thoroughbred (e.g. vital stats and racing results) on that particular bottle. In addition, the app provides content about each of the details displayed on the label, providing a deeper look into the traditions and the vocabulary of horse racing and American whiskey. It also helps you discover where to enjoy it nearby.