ISPA Mobile V2

For usage with ISPA Next. The volume and quality of customer contacts in aftersales are crucial for making a positive contribution to the image of service, product and make. The function and personality of the Service Advisor is of vital importance for organizing and cultivating these contacts thus making the visit to the dealership a success. Ever increasing expectations, high fluctuations in buyer¿s behavior as well as the technical complexity of cross-linked system environments are demanding requirements for performance and efficiency in aftersales service which also need an adequate utilization to support the Service Advisor. In addition to explicit knowledge management, implicit factors are also essential to influence and ensure the high quality of customer care. The Direct Reception Process is a common practice within the international BMW Service Strategy. This process strives to integrate the customer into the process and to individualize these service contacts. Access to relevant information about the customer must be available to the point-of-sales / service in order to provide premium service and excellent customer care. ISPA Mobile V2 supports the Service Advisor by granting access to all relevant information at the point-of-service during direct reception at the car and providing a direct integration to the Service Advisor workplace.