Snubbas

AI that builds the Builder. The machines keep getting better. So should we. Most AI starts with "What can I do for you?" Snubbas starts somewhere else: "What are you going to Build today?" Snubbas is an AI coach built on Stefan Falk's coaching method. It doesn't do the work for you. It helps you decide what matters, then sends you out to do it. ONE BUILD A DAY Every morning, you and Snubbas define one Build: the single thing that, if it lands, makes the day a success. Not a to-do list. Not five priorities. One Build, with a clear way to know it's done. THEN GO BUILD Snubbas doesn't want to become your everything app. Use ChatGPT, Claude, Slack, Excel, your colleagues, a pencil, a piano — whatever the Build requires. Your work belongs in the real world. REFLECT EACH EVENING Come back and close the day honestly. Did the Build land, or did it turn — and why? Over time, the gap between intention and action shrinks. Tomorrow, you Build again, a little smarter than today. CLIMB THE LADDER Every day you show up earns points: Prospect, Novice, Apprentice, Journeyman, Master. Define and Reflect on the same day for a full loop, keep your streak going, and watch who you're becoming. SNUBBAS ACADEMY Short films on being a Builder, leading Builders, and the brain that gets in the way. Snubbas can show you the right one in the middle of a conversation, when the Build needs it. TALK OR TYPE Talk hands-free with voice mode, or type. Snubbas can read its replies aloud. Available in English and Swedish. BUILT FOR TEAMS Snubbas works inside your organisation. It learns what your company does, so your people get advice about your business rather than advice in general. Leaders get a view of their team's Builds.